The craze that has taken Japan by storm is now here in the Philippines as Hallohallo Entertainment (HHE) in partnership with ABS-CBN Corporation bring us MNL48 -- the Philippine adaptation of the phenomenal Japanese pop group AKB48.
With HHE spearheading this new project and the Kapamilya network as the media outlet, MNL48 is on its way to becoming the next big thing on Philippine television.
“We’re very excited for this partnership and with ABS-CBN as the home for our new project, we’re very positive that this will be one of our biggest milestones yet.” said Mr. Paulo Kurosawa, HHE’s President.
As co-producers of this new talent show, HHE and ABS-CBN will showcase a new flavor of entertainment to the Filipino audience as MNL48 will be patterned after the original AKB48 concept. The Asian invasion of this show that originated from Japan has now reached overseas including Jakarta, Bangkok, Taipei and now, Manila.
The MNL48 Project has embarked on a literal “journey,” as numerous Ryo Aki taxi units now carry MNL48 ads. These cabs travel around Metro Manila and nearby areas daily to transport an average of 450,000 passengers a month, making them a favorable instrument for boosting the MNL48 hype. Cab operator Ryo Aki Taxi Inc. has installed the promotional materials to support MNL48's ongoing search and campaign.
Fans have been spotting the eye-catching signage on the roof of Ryo Aki taxis since last week, and more sightings are expected to pour in as the next stage of the audition draws near. Have you seen one too? Then hail that cab, snap a photo, and share it to your fellow MNL48 followers on Facebook using the hashtag #MNL48Start.
MNL48 operator, Hallohallo Entertainment Inc., has opened the registration for first-generation MNL48 applicants on December 3, 2016, the same day when they also launched MNL48 PLUS, the upcoming group's official mobile app. The announcements were initially made during AKB48's first Fan Meeting in Manila, where 12 AKB48 Team 8 members exclusively performed in front of their fans at Movie Stars Cafe in Pasay City.
The registration is open to all Filipino girls between 15 to 20 years old who aspire to become part of AKB48's new sister group. Patterned after the top Japanese idols' original concept, the Philippine version hopes to find members through a nationwide search that will begin through the MNL48 app.
Hopefuls may now sign up as applicants and gain followers through MNL48 PLUS. The app is also an essential tool for MNL48 fans, as the platform publishes the latest news, updates, and announcements about the group. Non-aspirants may also get the app to log in as a regular user and gain access to a special set of features that will allow them to actively participate as supporters.
The mobile app can be downloaded for free on Google Play and
MNL48.ph, while it will be available on the App Store soon.
On December 3, 2016, twelve members of AKB48’s Team 8 entertained their fans when they appeared on Philippine TV show “It’s Showtime” and then held their first Fan Meeting in Manila.
During these activities, the start of MNL48’s First Generation Audition was also announced. The MNL48 audition method takes after the style of AKB48’s General Election, where members are chosen through nationwide voting. Applicants can apply through the official MNL48 mobile app, where their profiles will be made visible to the public.
Through the auditions, 64 finalists will be selected. The first phase of MNL48 will be decided, and the first-generation members will promote for one year. The General Election will be held every year, and the voting will happen between the existing members and newly selected finalists. The top 64 girls who will be selected through the General Election will be active for one year.
AKB48’s first Fan Meeting in Manila on December 3, 2016 has come out successful after hundreds of Filipino fans gathered to watch Team 8 perform their hits onstage. One of the highlights of the events is the high touch activity where the fans had the chance to meet their idols up close.
Movie Stars Café in Pasay City, the fan meeting was attended by
twelve Team 8 members namely Rena Fukuchi, Yurina Gyoten, Riona
Hamamatsu, Kotone Hitomi, Serika Nagano, Rin Okabe, Nanami Sato,
Maria Shimizu, Karin Shimoaoki, Ayane Takahashi, Hijiri Tanikawa, and
performed some of AKB48’s best songs and gave personally signed
gifts to lucky fans during a raffle segment. The pop idols also
showed support for AKB48’s upcoming sister group in the
MNL48 PLUS, the mobile application of MNL48, was officialy launched early this morning, December 3, 2016, by developer and distributor Hallohallo Entertainment Inc., also the operator and manager of the entertainment group. The application is now live on Google Play and MNL48.ph and may be downloaded by users for free.
MNL48 PLUS is an essential tool for MNL48 fans,
as the platform publishes the latest news, updates, and announcements about the
group. It is also the only program where aspiring idols may apply for the
auditions searching for MNL48’s first-generation members. Non-aspirants may
also download the app to register as a regular user and gain access to a
special set of features that will allow them to actively participate as
Download the app on Google Play and MNL48.ph.
It will be available at the App Store soon.